If your competition is all 4+ years old, you’re going to have a hard time penetrating that niche. Domain AgeĮvery time you’re evaluating whether or not to go into a new niche, take a look at the domain age of the sites on page 1. When your SERP is populated with short content sales pages, you’ll need to mimic the same. They know that many sales based pages (and ecommerce as well) do not require a huge amount of content to rank. If you’re trying to rank your plumber client, does it really make sense to have a 4000 word homepage? How much content does it take to sell plumbing in Chicago? It’s a common fallacy when people blindlly believe that larger articles always outperform shorter articles. There are numerous situations where sticking out from the crowd and being different from your peers in the SERPs is going to make life harder for you…Īs a general rule, your main goal for ranking in Google is to “blend in” but “do it better”. Are there any Other Black Sheep Scenarios? As usual, send your most powerful links to your critical page and use inner-pages to supply the extra link juice to get to the top. See what they’re doing to rank, and mimic the same. So instead of going brute force after a keyword, first take a look at the competition. When you send links to the inner page, the link juice comes in and immediately transfers to the critical page using a targeted anchor to establish the relevance. Then place a contextual link to the homepage with some variation of the target keyword, or something generic like “Return to Homepage.” What you want to do is create inner pages that are supporting articles for your critical page’s target keyword.
You might be saying, “Well, I don’t have a DA 90 site so I’m going to need a ton of links to rank for my challenging keyword.” What’s going on is you’ve either over-optimized the anchors for the homepage, or you have too many links pointed to it compared to everyone else. You’ve thrown a ton of links at it to get it to rank, but for some reason you have a non-important inner page about the product which is ranking higher than the homepage. Let’s say you have a homepage about Product ABC.
Sometimes none at all.Īnother example of the Black Sheep Effect is when one of your non-intended pages ranks higher than the one you actually meant to rank. These sites typically have a huge domain authority (DA) of 90+ so it naturally takes them only a few links to rank. This often comes up when you’re in a niche dominated by authority sites.įor example, if you’re in the health niche trying to sell an affiliate’s new supplement, your page 1 is likely going to be filled up with a WebMD, WikiPedia and the Center for Disease Control. If everyone in the top 10 is ranking with less than 20 links, and you’re the guy trying to break into page 1 with your 75+ links, Google is going to recognize you as being different from everyone else and you’re going to have a hell of a time trying to rank. Look at the top 10 for your keyword and look at the number of links that the ranking pages have (use mozbar to make this a lot easier). The city has refunded that, but there's still a $100,000 gap between the $95,000 the restaurant is willing to spend and the approximately $300,000 cost for the total project.Good luck trying to power through this niche There's another $250,000 in Mayor Lenny Curry's budget that will be voted on later this month.īlack Sheep is also counting on public funding for the kiosk, but $74,000 from Southwest Airlines that was supposed to go to the restaurant was spent on operating expenses for the park.
It recently got an additional $58,000 to operate the park for two months, but that's not for programming. The city has given Friends of Hemming Plaza $1.1 million to operate the park since 2014, but there have been recent questions about the way the money has been spent.
"And we need programming down there at night, like the Friends have been doing." "We're just waiting for a stronger relationship with whatever entity runs the park, whether it's Friends or the city" said Jonathan Insetta, also co-owner of Black Sheep and Orsay. But questions about funding has left those containers partially finished and still sitting on the contractor's lot. Friends of Hemming Park announced last October that Black Sheep would operate a kiosk restaurant and bar made out of two revamped shipping containers. "There will be nice meals for people going to a show," he said, "but we'll have burgers and ramen, too."Īnd then there's the park. The lunch menu will be somewhat similar to Black Sheep, but dinner will be a little more casual, he said. The restaurant, which doesn't have a name yet, will seat 125, he said. "We'll have a private room that we thought would do really well in December." "We aren't going to make the holidays," he said.
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